TikTok Kicks Off Agentic Commerce Push With AI Shopping Assistant

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TikTok推出Buy Direct站内结账方案和Shopping Assistant对话式AI购物助手，用户可在不离开TikTok的情况下从品牌购买商品。Shopping Assistant可在对话中提供产品详情、配送、尺码和库存信息，并协助完成购买。两项工具目前通过基于资格的测试机会向广告主开放，Buy Direct由Universal Commerce Protocol（UCP）集成支持。