Mastercard launches Mastercard Max to help cardholders discover unused card benefits

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Mastercard has launched Mastercard Max to help cardholders discover, understand and use the benefits provided by their cards. The AI assistant can be made available through direct channels such as issuers’ mobile banking apps, serving issuers globally and supporting answers to questions about benefits as well as guidance in scenarios such as travel. Brazil’s digital bank C6 Bank is the first issuer to launch the product, with Mastercard responsible for its agent model, content and orchestration.