Expedia: Travelers use AI agents to plan trips but still book directly

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Expedia said travelers are increasingly using AI agents to plan trips, but still tend to choose trusted brands and complete bookings directly. The company is working with Google AI Mode and Meta Muse, and testing OpenAI’s new advertising product. Vrbo’s voice agent resolved more than 15% of calls in its first two months, while travelers using the activity agent were twice as likely to book activities within 7 days.