Fiserv: Small-business sales grew 2.3%, strongest increase since July 2025

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Fiserv said US SMB sales grew 2.3% year over year in October, the strongest increase since July 2025. Sales grew 0.3% from September to October, with the index at 146 and unchanged month over month; average transaction value rose 3.5% year over year, while customer traffic fell 1.2%. Restaurant sales fell 0.5% year over year, gas station sales rose 23.2%, and retail sales grew 1.9%; the index covers in-person and online transactions at approximately 2 million US small businesses.