AI in retail trading: competitive advantage or brokerage marketing spend?

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AI is reshaping customer acquisition, retention, customer service, research, and execution at retail trading brokers, but competitive advantage depends on whether cost savings can cover the costs of models, integration, monitoring, and compliance. Interactive Brokers now allows eligible clients to authorize connected AI to submit supported orders within defined parameters; the FCA’s Mills Review warns that AI agents could shift competitive power toward institutions that control the customer interface.