U.S. FTC considers updating rules to make tech platforms take greater responsibility for preventing impersonation scams

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The U.S. FTC is seeking public comment on updating its rule on impersonating government and business officials, considering whether to make search engines, social media platforms, and digital marketplaces take greater responsibility for combating fraud in connection with ad optimization practices. The FTC said consumers lost $16 billion to fraud last year, including approximately $3.5 billion in reported losses from impersonation scams affecting more than one million people, with total losses up 25% from 2024. So far, the FTC has received nearly 200 comments, and the deadline for submitting public comments is the end of this month.