Why College Sports Payments Cannot Rely Solely on Signed Contracts

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Even when college sports programs have sufficient revenue commitments to pay athletes, they may still be unable to make payments on time because of mismatches in the timing of funds arriving; Priority Commerce executive Brendan Kirsch pointed out that after a contract is signed, budgets, payment arrangements, funding sources, and compliance records still need to be coordinated. Priority’s GameTime platform integrates this information and supports instant payments for eligible revenue sharing; NIL payments, meanwhile, must be made after contractual obligations have been fulfilled and the NIL GO review has been passed.