Synchrony survey: Rewards will influence payment choices for holiday shopping

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A Synchrony survey of 1,092 U.S. consumers found that 66% plan to use retailer rewards to pay for holiday purchases, while 58% will use specific credit cards that offer points or cash back. 42% will look for buy now, pay later offers, and 40% are willing to apply for a store card that offers a discount on their first purchase. Consumers expect to spend an average of $1,034 on holiday gifts in 2026.