Finance Magnates Intelligence: Higher website traffic does not necessarily mean higher trading volumes

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Research by Finance Magnates Intelligence shows that retail brokers’ website traffic rankings do not align with their trading volume rankings, and higher traffic does not necessarily lead to higher trading volumes. Brokers reported trading volumes of $50.7 trillion in the second quarter of 2026, up 94.2% quarter on quarter, but this figure reflects the reporting scope and should not be regarded as a fully verified total for the entire retail trading market. The number of active trading accounts reached 19.4 million in the first half of the year, up 170% quarter on quarter.