CarParts.com launches loyalty program to drive growth

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CarParts.com launched the points-based loyalty program CarParts+ Rewards as part of the company’s shift toward growth; the program officially launched on October 13, with free and paid tiers costing $79 per year. Since its soft launch in September, the program has attracted 200,000 members; the company has also integrated Klarna’s full suite of flexible payment options and expanded its dropshipping business.