Gen Z shoppers prioritize payment rewards at grocery checkout

AI-assisted source summary · not independently verified. Content standards

A PYMNTS Intelligence survey found that Gen Z grocery shoppers value payment-related rewards and value more than baby boomers and older consumers: 23% ranked them as the most important payment feature, compared with 10% of the latter. Among shoppers overall, 30% prioritize faster checkout, while 29% value using their preferred payment method; 38% of Gen Z say payment options influence or determine where they shop. Among Gen Z shoppers who compare prices earlier, 65% found that their chosen store had the lowest prices.