PYMNTS: Parents are divided over the appeal of Buy Now, Pay Later options

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PYMNTS Intelligence analysis shows that 34% of married parents consider the monthly payment amount the top consideration for Buy Now, Pay Later, while 29% of single parents prioritize the cost of the purchase or payment, and 25% prioritize the monthly payment amount. Interest-free terms rank among the top three considerations for all four household groups, while the number of installments ranks fourth among households with children. For medical or dental bills, 47% of single consumers with children say the availability of BNPL is “very or extremely influential” in choosing a service provider, compared with 35% of married consumers with children.