Coinbase India Product Lead Discusses Localized Operations in India and Crypto Business Strategy

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Roshan, Coinbase’s India and EMEA product lead, said the company takes a fully localized approach to operations in India, establishing a local entity, completing FIU registration, preparing local liquidity, and integrating with local payment rails before launching products. Before launching INR trading in India, Coinbase spent more than a year after FIU registration building out these foundations. Its strategy also includes expanding INR-first products and introducing more asset classes where local regulations permit.