43 states reach $183.5 million settlement with Acima, requiring changes to its rent-to-own practices

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43 states reached a $183.5 million settlement with rent-to-own company Acima Digital, requiring it to change how it markets and administers rent-to-own agreements. The states alleged that Acima marketed agreements as 90-day payoff plans without disclosing that consumers could automatically be placed in terms lasting up to 12 months and pay about twice the retail price; the settlement requires it to clearly disclose material information, not conceal agreement terms during electronic signing, and not obstruct consumers from returning items to terminate agreements. Acima said the settlement includes no finding or admission of wrongdoing and resolves a multistate investigation that began in 2021.