Amazon expands the Shop Direct product catalog to attract shoppers away from external personal AI agents

AI-assisted source summary · not independently verified. Content standards

Amazon is expanding its Shop Direct program by bringing brand products not sold on its site into the catalog to attract shoppers to stay on Amazon rather than use external personal AI agents. Since March, the number of Shop Direct links has increased 2.5-fold to 250 million. Amazon has also enhanced their presentation, added new brands, and increased product details. The program was launched in February 2025 to help users go to other stores to purchase products.