Bottomline: Expertise helps turn AI’s potential into customer value

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Jeff Feuerstein, senior vice president of product management at Bottomline, said customers are willing to adopt AI but still need guidance from professionals who understand their businesses to apply AI to specific problems. Customers are concerned about the sensitivity of payment data, complex workflows, fraud risk and compliance requirements, and also want to understand the impact of automation and the safeguards against risk. Bottomline is investing in AI while emphasizing industry knowledge, partnerships and trust.