Microsoft Clarity helps merchants prepare for AI shopping agents

AI-assisted source summary · not independently verified. Content standards

Microsoft has launched three features for its website and app analytics tool Clarity, helping merchants analyze how people and AI agents use websites and improve product discoverability in AI shopping scenarios. Agentic Analytics enables merchants to observe and test how AI agents complete tasks, while Brand Agents help products appear in recommendations on Microsoft Copilot, Bing, and MSN.