About two dozen brands, one backend tab: How Prop Firm Match’s affiliate redirects went unnoticed by partners

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Prop Firm Match acknowledged that when users click a company page or promo code, the original tab redirects to the partner’s website through its affiliate link, leading around 21 brands to terminate their partnerships since Friday. The platform said it will verify inaccuracies with partners; sources said misattributed sales appeared to be normal affiliate referrals, with tracking cookie durations ranging from several hours to several months. The platform currently has 38 partners, and Topstep’s founder said it has no affiliate code and pays a $10,000 monthly listing fee.