44% of Brands Want to Set Checkout Reward Rules

AI-assisted source summary · not independently verified. Content standards

A PYMNTS Intelligence survey of 63 packaged consumer goods brands and manufacturers found that 44% of brands want to select eligible products and set checkout reward rules, rising to 58% among brands with more than 1,000 employees. 95% are very or extremely interested in systems that can match offers to items in the shopping basket, 59% want to know whether promotions drive incremental sales, and 56% require protection against fraud or abuse. 49% ran checkout promotions in the past 12 months, and 86% said they would adopt a smarter checkout system if one were available.