Commentary: Lessons from Credit Cards’ Trust-Building for Agentic Shopping
COMMENTARY: What Credit Cards Taught Us About Winning Trust in Agentic Shopping
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A study by Commerce and Logica Research, with PayPal’s participation, shows that among approximately 1,000 U.S. online shoppers, 28% have used AI while shopping, mainly for product research, price comparisons, and comparing options rather than placing orders directly. 67% are interested in agentic shopping tools, but only 5% accept purchases being completed without confirmation, 41% are concerned about unauthorized purchases, and 82% require payment security to meet or exceed current levels. The article recommends prioritizing trust-building through product discovery, purchase confirmation, fraud protection, and cross-brand comparison.
Source:Digital Transactions News · digitaltransactions.net