Upwork embeds its freelance marketplace in mainstream AI tools

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Upwork launched the Upwork Now public beta, using an MCP server to let AI agents, clients, and talent access its freelance marketplace without leaving Claude or ChatGPT. In the third quarter, GSV generated by AI-skilled talent grew 55% year over year to $112 million; since the MCP server launched in August, average weekly users have grown 20 times.