Fintech News· Horacio·· 4 hours agoAI score33
Zip survey: 83% of US BNPL users may abandon a purchase if they cannot use their preferred provider
Zip research reveals 83% of U.S. BNPL users with a preferred provider would likely abandon a purchase without it
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Zip’s survey found that 83% of US BNPL users said they may abandon a purchase if they cannot use their preferred provider at checkout; over the past 12 months, 46% of respondents have abandoned a purchase for this reason. Preferred providers also influence retailer choice: 59% of users have chosen a merchant because it supported their preferred BNPL provider, and 90% of them said they may abandon a purchase if they cannot use that provider.
Source:Fintech News · fintechnews.org