AI travel agents are bringing hotels a new type of guest to please

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AI travel agents will become involved in the discovery, comparison, booking, and service processes for hotel guests. Whether a hotel is recommended will depend on whether information such as room types, inventory, and prices can be read by agents and kept up to date. IDC forecasts that AI agents will complete 30% of travel bookings by 2030; a report by NYU, RateGain, and HEDNA shows that more than half of hotels have adopted or are procuring generative AI, but 55% of hotels say their distribution strategies have changed little.