U.S. consumers split into three groups amid high prices
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AI-assisted source synthesis · not an independent investigation.
On October 8, 2026, PYMNTS reported that PYMNTS Intelligence research found that, when faced with rising bills, U.S. consumers fall into three categories based on how they respond: balanced, reactive, and proactive. The report noted that the largest consumer group continues to maintain or increase its spending. The report did not further specify the exact size of the three groups, the items they consume, or the reasons for their formation.
AI-written from reports · updated 8 days ago
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- PYMNTSPYMNTS: Rising prices are dividing U.S. consumers into three groups
PYMNTS Intelligence finds that, as bills rise, U.S. consumers fall into three groups based on how they respond: balanced, reactive and proactive. The largest group continues to maintain or increase spending.