WDL and EBANX Forecast Consumer Trends in Emerging Markets
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AI-assisted source synthesis · not an independent investigation.
On October 20, 2026, Fintech News reported that WDL and EBANX had released a forecast study on online consumption in emerging markets. The study said that, by 2036, consumers aged 45 and above would contribute 51% of the annual increase in online consumption in emerging markets, corresponding to an amount of US$4.4 trillion. The report did not disclose the specific countries covered by the forecast, market classifications, calculation methodology, or the contributions of consumers in other age groups. The latest information currently available on the event is this forecast regarding the relationship between age structure and online consumption growth.
AI-written from reports · updated 2 hours ago
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- Fintech NewsWDL and EBANX: Consumers aged 45 and above will contribute 51% of incremental online consumption in emerging markets
Research by WDL and EBANX estimates that by 2036, consumers aged 45 and above in emerging markets will contribute 51% of the annual increase in online consumption, amounting to USD 4.4 trillion.
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