Firmly Raises Series A Funding to Expand Agentic Commerce Platform
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On November 5, 2026, PYMNTS reported that Seattle-based startup Firmly completed a $15 million Series A funding round, led by Squarepoint Capital, with participation from J.P. Morgan Payments, Mastercard, and Samsung Next, among others. The report indicated that Firmly plans to use the funding to expand its merchant agentic commerce platform; following the completion of this round, the company’s total funding reached approximately $20 million. The latest developments disclosed in the report are the completion of the funding round and the platform expansion plan.
AI-written from reports · updated 1 hour ago
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- PYMNTSFirmly raises $15 million in Series A funding to expand its merchant agentic commerce platform
Seattle-based startup Firmly has completed a $15 million Series A funding round led by Squarepoint Capital, with participation from J.P. Morgan Payments, Mastercard, Samsung Next and others. The company has raised approximately $20 million in total.
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