Cross River Plans to Acquire Accrue
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On October 20, 2026, Cross River's parent company, CRB Group, announced that it had agreed to acquire fintech company Accrue, with the aim of integrating Accrue's branded wallet, stored-value, and incentive-tracking technologies into its regulated financial infrastructure. Once the transaction is completed, Cross River's partners will be able to provide payment and loyalty rewards services to customers. The transaction remains subject to customary closing conditions. Following completion of the transaction, the Accrue team will join Cross River, and Accrue founder and CEO Michael Hershfield will be responsible for expanding the embedded finance business. The report did not disclose the transaction amount or the expected completion date.
AI-written from reports · updated 2 hours ago
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- PYMNTSCross River parent CRB Group plans to acquire Accrue to integrate payments and loyalty technology
Cross River parent CRB Group has agreed to acquire fintech company Accrue, adding branded wallet, stored-value and incentive-tracking technology to its regulated financial infrastructure. The transaction remains subject to customary closing conditions; upon completion, Cross River’s partners will be able to offer customers payments and loyalty rewards. The Accrue team will join Cross River, with its founder and CEO Michael Hershfield overseeing the expansion of the embedded finance business.
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