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FCA Summarizes Fair Value Assessment Practices

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On October 29, 2026, the UK Financial Conduct Authority (FCA) summarized the findings of its review, three years after the implementation of the Consumer Duty, of consumer finance firms’ work on fair value assessments, evidence, and monitoring. The FCA noted that stronger practices quantify and compare the fees paid by customers with the benefits customers could reasonably expect to receive, and differentiate customer groups based on factors such as credit risk, product usage, and vulnerability. The FCA also reminded firms to verify whether customers understand the total price and long-term financial commitments; in “pay as you save” advertising for the rental of household energy equipment, firms must not create the impression that savings or affordability are guaranteed.

AI-written from reports · updated 2 hours ago

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Oct 29
  1. FCA (UK)Selected
    FCA reviews fair value assessment practices three years after the implementation of Consumer Duty

    FCA summarizes the results of its review of consumer finance firms’ fair value assessment, evidence and monitoring work three years after the implementation of Consumer Duty. The regulator notes that stronger practices quantify and compare the fees paid by customers with the benefits they could reasonably expect to receive, and distinguish between customer groups based on factors such as credit risk, product usage and vulnerability. FCA also reminds firms to verify whether customers understand the total price and long-term financial commitments, and that “pay as you save” marketing in leases of domestic energy equipment must not create the impression that savings or affordability are guaranteed.

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