Selma appoints Bruno Pfister as strategic adviser
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On November 12, 2026, Fintech News Switzerland reported that Selma, a Zurich-based digital wealth management firm, appointed former Swiss Life Group CEO Bruno Pfister as a strategic adviser. The report stated that Pfister would assist Selma in advancing its AI-driven services providing personalized advice, with a focus on clients' pre-retirement and post-retirement stages. The report did not disclose the specific duration of his appointment, scope of responsibilities, or other management arrangements.
AI-written from reports · updated 2 hours ago
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- Fintech News SwitzerlandFormer Swiss Life Group CEO Bruno Pfister joins Selma as strategic adviser
Zurich digital wealth management firm Selma has appointed former Swiss Life Group CEO Bruno Pfister as a strategic adviser to help provide AI-powered and personalized advice to clients before and after retirement.
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