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Prediction markets turn to broker customer acquisition

1 reports1 sourcesupdated 2 hours ago

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AI-assisted source synthesis · not an independent investigation.

After the trading frenzy fueled by the World Cup faded, prediction markets such as Kalshi and Polymarket began turning to broker partnerships, entertainment-related topics, and social sharing, seeking to convert event-driven attention into sustained trading. The latest reports show that combined trading volume on Kalshi and Polymarket-related platforms fell 14.5%, from $50.6 billion in July to $45.3 billion in August; Robinhood’s event-contract revenue was $156 million in the second quarter of 2026. The reports did not provide details of earlier developments or related data for other platforms.

AI-written from reports · updated 2 hours ago

LatestNov 11 19:45
After the World Cup frenzy faded, combined trading volume on the platforms fell 14.5% month over month in August, and they turned to approaches such as broker partnerships to attract sustained trading.

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Nov 11
  1. Finance Magnates
    After the World Cup boom fades, prediction markets turn to brokerages to sustain user trading

    After the World Cup-driven trading boom faded, prediction markets such as Kalshi and Polymarket turned to brokerage partnerships, entertainment topics, and social sharing to convert event-driven attention into sustained trading. Combined trading volume on platforms associated with Kalshi and Polymarket fell from $50.6 billion in July to $45.3 billion in August, a decline of 14.5%; Robinhood generated $156 million in event contract revenue in Q2 2026.

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