Salesforce to Acquire Braze for $5.6 Billion
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On October 21, 2026, PYMNTS reported that Salesforce would acquire customer engagement platform Braze for $5.6 billion. The report noted that, once the deal is completed, Braze’s real-time engagement and AI decision-making capabilities are expected to complement Salesforce’s architecture; Braze can coordinate personalized experiences across mobile apps, websites, email, and WhatsApp based on customer behavior. The report did not provide a timeline for completion or other developments.
AI-written from reports · updated 2 hours ago
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- PYMNTSSalesforce plans to acquire customer engagement platform Braze for $5.6 billion
Salesforce will pay $5.6 billion to acquire customer engagement platform Braze. After the deal closes, Braze’s real-time engagement and AI decisioning capabilities are expected to complement Salesforce’s architecture; Braze can coordinate personalized experiences across mobile apps, websites, email, and WhatsApp based on customer behavior.
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