Microsoft Clarity launches agentic analytics and product discovery features
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On November 5, 2026, PYMNTS reported that Microsoft launched three features for its website and app analytics tool Clarity, intended to help merchants understand how human users and AI agents use websites and improve product discoverability in AI shopping scenarios. The report specifically mentioned two features: Agentic Analytics can observe and test how AI agents complete tasks; Brand Agents help products appear in recommendations on Microsoft Copilot, Bing, and MSN. The report did not specify the name or exact function of the third feature.
AI-written from reports · updated 2 hours ago
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- PYMNTSMicrosoft Clarity helps merchants prepare for AI shopping agents
Microsoft has launched three features for its website and app analytics tool Clarity, helping merchants analyze how people and AI agents use websites and improve product discoverability in AI shopping scenarios. Agentic Analytics enables merchants to observe and test how AI agents complete tasks, while Brand Agents help products appear in recommendations on Microsoft Copilot, Bing, and MSN.
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