Expedia says AI agents are strong at discovery, but direct bookings are few
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AI-assisted source synthesis · not an independent investigation.
On November 5, 2026, Expedia said travelers are increasingly using AI agents to plan trips and discover relevant content, but still tend to choose trusted brands when completing bookings and place orders directly through brand channels. Expedia said the company is working with Google AI Mode and Meta Muse, and is testing OpenAI's new advertising product. In terms of applications, the Vrbo voice agent resolved more than 15% of calls within its first two months after launch; travelers using the activity agent were twice as likely as other travelers to book activities within seven days. The report did not provide a specific proportion of direct accommodation or travel product bookings facilitated by AI agents.
AI-written from reports · updated 3 hours ago
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- PYMNTSExpedia: Travelers use AI agents to plan trips but still book directly
Expedia said travelers are increasingly using AI agents to plan trips, but still tend to choose trusted brands and complete bookings directly. The company is working with Google AI Mode and Meta Muse, and testing OpenAI’s new advertising product. Vrbo’s voice agent resolved more than 15% of calls in its first two months, while travelers using the activity agent were twice as likely to book activities within 7 days.
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