Brands Prefer to Set Checkout Reward Rules Themselves
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AI-assisted source synthesis · not an independent investigation.
On November 9, 2026, PYMNTS reported on demand among brands for control over checkout promotion rules and related system capabilities, citing a PYMNTS Intelligence survey of 63 packaged consumer goods brands and manufacturers. 44% of surveyed brands wanted to select eligible products and set checkout reward rules themselves; among brands with more than 1,000 employees, the figure was 58%. In addition, 95% of respondents were very or extremely interested in systems that can match offers to items in a shopping basket, 59% wanted to know whether promotions generated incremental sales, and 56% required systems to prevent fraud or abuse. Looking back over the past 12 months, 49% of brands had run checkout promotions; if a smarter checkout system were available, 86% said they would adopt it.
AI-written from reports · updated 5 hours ago
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- PYMNTS44% of Brands Want to Set Checkout Reward Rules
A PYMNTS Intelligence survey of 63 packaged consumer goods brands and manufacturers found that 44% of brands want to select eligible products and set checkout reward rules, rising to 58% among brands with more than 1,000 employees. 95% are very or extremely interested in systems that can match offers to items in the shopping basket, 59% want to know whether promotions drive incremental sales, and 56% require protection against fraud or abuse. 49% ran checkout promotions in the past 12 months, and 86% said they would adopt a smarter checkout system if one were available.
Heat over time
Current heat 9·Peak over the comparable range 10 (Nov 9 18:00)·Change over the comparable range in the last 24 hours –
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