Priority Streamlines College Athlete Payment Management
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On November 5, 2026, PYMNTS reported that even when college athletic programs have committed sufficient revenue to pay athletes, they may be unable to make payments on time because the timing of funds being received does not align with the payment schedule. Priority Commerce executive Brendan Kirsch said that after a contract is signed, the budget, payment arrangements, funding sources, and compliance records still need to be coordinated. Priority’s GameTime platform integrates this information and supports instant payments for eligible revenue shares. For NIL payments, the platform must wait until the athlete has fulfilled their contractual obligations and the payment has been reviewed and approved through NIL GO before making the payment.
AI-written from reports · updated 2 hours ago
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- PYMNTSWhy College Sports Payments Cannot Rely Solely on Signed Contracts
Even when college sports programs have sufficient revenue commitments to pay athletes, they may still be unable to make payments on time because of mismatches in the timing of funds arriving; Priority Commerce executive Brendan Kirsch pointed out that after a contract is signed, budgets, payment arrangements, funding sources, and compliance records still need to be coordinated. Priority’s GameTime platform integrates this information and supports instant payments for eligible revenue sharing; NIL payments, meanwhile, must be made after contractual obligations have been fulfilled and the NIL GO review has been passed.
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