Amazon Expands Shop Direct Catalog
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Amazon launched the Shop Direct program in February 2025 to help users navigate to other stores to purchase products. A report dated October 29, 2026, said that Amazon is expanding the program to include products from brands that are not yet sold on its platform, in the catalog, in order to encourage shoppers to stay on Amazon rather than use external personal AI agents. Since March 2026, the number of Shop Direct links has increased 2.5 times to 250 million; Amazon is also enhancing product displays, adding new brands, and supplementing product details.
AI-written from reports · updated 1 hour ago
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- PYMNTSAmazon expands the Shop Direct product catalog to attract shoppers away from external personal AI agents
Amazon is expanding its Shop Direct program by bringing brand products not sold on its site into the catalog to attract shoppers to stay on Amazon rather than use external personal AI agents. Since March, the number of Shop Direct links has increased 2.5-fold to 250 million. Amazon has also enhanced their presentation, added new brands, and increased product details. The program was launched in February 2025 to help users go to other stores to purchase products.
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