Study Reveals Holiday BNPL and Gift Card Intentions
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AI-assisted source synthesis · not an independent investigation.
On November 3, 2026, Digital Transactions News reported that a holiday spending study by the Electronic Transactions Association and TSG showed that U.S. consumers are focusing on buy now, pay later (BNPL) and gift cards for their holiday shopping this year. Among respondents, 47% did not plan to use BNPL, 20% planned to increase their use, and 25% expected their usage to remain the same as last year; 64% were concerned about affordability, and 57% wanted to manage their budgets. Regarding gift cards, 71% planned to purchase them, with 52% choosing store or retailer gift cards. Existing reports present survey results on consumers’ BNPL use, budget pressures, and gift card purchases.
AI-written from reports · updated 12 hours ago
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- Digital Transactions NewsU.S. consumers focus on buy now, pay later and gift cards for holiday shopping
A holiday spending study by the Electronic Transactions Association and TSG shows that U.S. consumers are focused on BNPL and gift cards for holiday shopping this year: 47% do not plan to use BNPL, 20% plan to increase their use, and 25% expect their use to remain unchanged from last year. 64% are concerned about affordability, and 57% want to manage their budgets; 71% plan to buy gift cards, of whom 52% choose store or retailer gift cards.
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