Mastercard Launches AI Assistant for Card Benefits
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On October 22, 2026, Mastercard announced the launch of Mastercard Max, helping cardholders discover, understand, and use the benefits provided by their bank cards. The AI assistant can be delivered through direct channels such as issuers’ mobile banking apps. Available to issuers worldwide, it can answer cardholders’ questions about card benefits and provide usage guidance in scenarios such as travel. Brazil’s digital bank C6 Bank became the first issuer to launch the product, with Mastercard providing its agentic model, content, and orchestration.
AI-written from reports · updated 1 hour ago
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- PYMNTSMastercard launches Mastercard Max to help cardholders discover unused card benefits
Mastercard has launched Mastercard Max to help cardholders discover, understand and use the benefits provided by their cards. The AI assistant can be made available through direct channels such as issuers’ mobile banking apps, serving issuers globally and supporting answers to questions about benefits as well as guidance in scenarios such as travel. Brazil’s digital bank C6 Bank is the first issuer to launch the product, with Mastercard responsible for its agent model, content and orchestration.
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