Gen Z Values Grocery Checkout Payment Perks More
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AI-assisted source synthesis · not an independent investigation.
On November 13, 2026, PYMNTS cited a PYMNTS Intelligence survey saying that Gen Z grocery shoppers value payment-related perks and value more than Baby Boomers and older shoppers: 23% of Gen Z ranked them as the most important payment feature, compared with 10% of Baby Boomers and older shoppers. The survey also found that among shoppers overall, 30% valued fast checkout most, while 29% valued being able to use their preferred payment method; 38% of Gen Z said payment options influence or determine which store they choose. In addition, among Gen Z shoppers who compared prices earlier, 65% found that their chosen store had the lowest prices.
AI-written from reports · updated 3 hours ago
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- PYMNTSGen Z shoppers prioritize payment rewards at grocery checkout
A PYMNTS Intelligence survey found that Gen Z grocery shoppers value payment-related rewards and value more than baby boomers and older consumers: 23% ranked them as the most important payment feature, compared with 10% of the latter. Among shoppers overall, 30% prioritize faster checkout, while 29% value using their preferred payment method; 38% of Gen Z say payment options influence or determine where they shop. Among Gen Z shoppers who compare prices earlier, 65% found that their chosen store had the lowest prices.
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Current heat 9·Peak over the comparable range 10 (Nov 13 18:00)·Change over the comparable range in the last 24 hours –
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