Zip Publishes BNPL User Preference Study
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AI-assisted source synthesis · not an independent investigation.
On November 4, 2026, Fintech News reported the results of a Zip survey of BNPL users in the United States. The survey showed that 83% of respondents said they might abandon a purchase if they could not use their preferred BNPL provider at checkout; over the past 12 months, 46% of respondents had already abandoned a purchase for this reason. Preferred providers also influence consumers’ choice of retailer: 59% of users had chosen a merchant because it supported their preferred BNPL provider; among these users, 90% said they might abandon a purchase if that provider were unavailable. The report did not provide the survey sample size or other information about the survey period.
AI-written from reports · updated 2 hours ago
Timeline
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- Fintech NewsZip survey: 83% of US BNPL users may abandon a purchase if they cannot use their preferred provider
Zip’s survey found that 83% of US BNPL users said they may abandon a purchase if they cannot use their preferred provider at checkout; over the past 12 months, 46% of respondents have abandoned a purchase for this reason. Preferred providers also influence retailer choice: 59% of users have chosen a merchant because it supported their preferred BNPL provider, and 90% of them said they may abandon a purchase if they cannot use that provider.
Heat over time
Not enough consecutive observations yet to draw a trend.