FTC Proposes Expanding Platforms’ Anti-Fraud Responsibilities
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On November 12, 2026, the U.S. Federal Trade Commission (FTC) said it was seeking public comment on updating rules related to impersonation of government and business officials. The proposed changes would make search engines, social media, and digital marketplace platforms assume greater responsibility for combating fraud arising from their ad-optimization practices. The FTC said consumers lost $16 billion to fraud last year, with more than 1 million people reporting impersonation scams and related losses of approximately $3.5 billion. Overall fraud losses increased 25% from 2024. As of the time of reporting, the FTC had received nearly 200 comments, and the deadline for submitting public comments was the end of November 2026.
AI-written from reports · updated 56 minutes ago
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- Payments DiveU.S. FTC considers updating rules to make tech platforms take greater responsibility for preventing impersonation scams
The U.S. FTC is seeking public comment on updating its rule on impersonating government and business officials, considering whether to make search engines, social media platforms, and digital marketplaces take greater responsibility for combating fraud in connection with ad optimization practices. The FTC said consumers lost $16 billion to fraud last year, including approximately $3.5 billion in reported losses from impersonation scams affecting more than one million people, with total losses up 25% from 2024. So far, the FTC has received nearly 200 comments, and the deadline for submitting public comments is the end of this month.
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